Btec Hnd In Computing And Systems Development Information Technology Essay

Btec Hnd In Computing And Systems Development Information Technology Essay

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HotAsia is a very old and famous restaurant in London city. It's located in Whitechapel. Near the London Hospital. It's trying to give the best customer service. As I am a new manager of the restaurant, so I am trying to organize the whole structure of the restaurant. I will include the e-commerce business system so that the restaurant can improve so quickly.

Company History:

HotAsia is a very popular restaurant in London city. The restaurant opened from 1980. In that time, the restaurant gave their service to customer good. There were working some employee. Day by day it's increased dramatically. At the moment, the restaurant owner wants to make it more popular and easier for customer by using e-commerce business system. Now it is doing the e-commerce business.

Business Nature:

It is a restaurant. So its normally delivered to customer foods. Customer can order for any food item from online restaurant menu or customer can give their order by phone call. Even customer can by food directly from the restaurant.

Current Status of business operation:

The company currently doing the traditional business. They are doing the catalogue system business. They take by phone call or face to face. Customer can buy their food from the restaurant. Also the company has the leafleting system. They sent the leaflet door to door. The leaflet mentions their all food and its cost.

Question 1.2: Analyze the competitive market using PEST/SWOT approaches to identify the challenges and opportunity.

Introduction:

SWOT analyzing is a very helpful analysing system for business. People can easily understand the strength and weakness in their business by using SWOT analysing system. It can give us a proper salutation and business organization. It can give us the result about business weakness, Strength, Opportunities and Treats.

My company SWOT analysing results below:

Internal Analyses:

Strength:

Sales directly to consumers.

Provide the good customer service.

The company has a good financial resource.

Keep cost below from the competitors cost.

Weakness:

No online image.

It is not establish.

It is only located in London area.

No online Shopping.

External Analyses:

Opportunities:

We need to extend our business to other places.

Increase the quality of the employee.

Treats:

Good. Food.

good repetition

Increasing lots of compotators in the market.

PEST Analyses:

After the SOT analyses, we are going analyses the PEST. It is very important analyses the PEST. It is a factor which can affect to business by political, economical, socio cultural and technological factors.

The PEST Analyse of Hot Asia:

Political Factors: the political change can be effect on our business directly. For example, if the government change then the new government take lots of decision on the health side. So health regulation can affect our business directly.

Economics Factors: the inflection of the capital can affect directly our business. The economics increase can effect on to our business.

Socio cultural Factors: we have target the particular age group of people for our business. And provide the hefty food for eating.

Technological Factors: some specific machine is needed for our business. And we need to update the lately technology for our business.

Question 1.3: Identify the Stakeholders of the company, and state the new mission objectives for the company.

Definition of Stakeholder:

A person or group that has an investment, share, or interest in something, as a business or industry.

A stakeholder may not essentially be concerned in the result making progression.

Stockholders of my Restaurant:

Investor.

Customer.

Employee.

Suppliers.

Manager.

IT (information Technology).

Council.

Media.

Community.

Why we need to Analysis the Stakeholder? Draws out the interests of stakeholders in relation to the problems which the project is or you are seeking to address.

Identifies conflicts of interest and potential conflict

Identifies viability other than in pure financial terms.

Help give an overall image.

Help recognize interaction among dissimilar stakeholders

Stakeholder Analysis: it is important for the restaurant. They have to analyse their stakeholders. So, we can get better result for our company by analysing stockholders. We analysed some stockholders and the results are below.

Stakeholders

Importance

Influence

Interest

Investor

High

High

To invest money

Customers

High

Medium

Very good service

Employee

Medium

Low

Arrange the all job

Suppliers

High

Medium

Supply all Products.

Manager

High

High

Control the all services properly.

IT (information Technology)

High

Medium

Make service Easier.

Our Restaurant New Mission:

To make sure that, every visitor can receive the expert, friendly and polite service. Also provide comfortable and well recognised promises for our customers and staff. Provide reasonable price. Make sure that, all staff and customers are treated respect.

Question: 1.4: Describe the current status of information technology used in traditional business.

Introduction: now the technologies are playing the vital role at the modern business world. It provide some tools which use and run whole the world. The new event of communication technology and it use commonly in computers programme. Now a day's most of businesses depend on the internet or technology.

History Of Technology: before the modern technology business, people do the traditional business. For example. People do the business and trade by paper based. And they use the machine for printing their menu and receipt. When computer invented, then people were trying to their business by computer. They used the computer for educing their cost.

Significance: now a days business and technology are depended each other.

Technology and business are nearly indivisible today. with no technology and computers, the custom trade function that are the spine of an association would be harshly slow. It would take an wide quantity of time and a lot of occupation for persons essential function to be perform without skill. The use of machinery in business has greater than before the workload that commerce can handle efficiently. It has authorized business to be able to work around the timepiece and roughly the world.

Benefits:

trade has turn out to be so well-established with technology because of the profit that skill provide. It decreases the time it takes to achieve a mission and increase the quantity of information that can be process. Technology also has the capability to receive on several tasks at one time. There is a negligible possibility of fault when technology is use. The low achievement cost along with the effectiveness and accuracy of technology make the profit of using it in production certain.

Opportunities:

The use of technology in business created opportunity for extra technological advance. a lot of business function are able to control freely with the apply of technology. This has led to the need for software growth companies and business consultant.. It also created surroundings amenable to outsourcing to other country. With technology management assured business function regularly, with international workers business are able to have buyer carry at all times as well.

Considerations:

While there are countless profit of with technology in trade, there are some downside. According to the United Nations University, acclamation to technology has led to increased dependence. In addition, according to the Small Business Bible, the arrival of technology has led to a refuse in the ability level of the end users. The U.S. Small Business Association's Office of Advocacy has predicted that this waste away of ability level may reason an ultimate drop of income.

Question 2.1:

There are lots of famous restaurant in the world. So selected the tree very famous restaurant which is worldwide. So I am trying to get some information or their business strategy which can be use full my restaurant. So going to describe this three restaurant and it are below;

Aniseed Bar & Indian Restaurant.

Nan dose.

Curry Express.

After doing the research and investigation of the three companies, I got lots of information from this company. They are doing currently the e-commerce business for their restaurant. They tray taking the order by online from the customers. They are using their own e-commence business. They have lots of brace and it world wide. So any one can choice the local restaurant by clicking their local postcode. The thee company are very well establish at the current e-commerce market. Aniseed Bar and restaurant, nandos and Curry Express are registrar to e-business. For example, they want to provide the quality of service. Clean and value added services. They also observe the customer mind. Actually customer what they want. The economic skill and quality control is important for their bossiness. So the three companies also analysed the PEST and SWOT analysed. And they are very successful and very confidential about their business. They also are increasing the online business day by day. They take order by online and phone call. They have online oll food list and price list (www.just-eat.co.uk).

So, after investigation the three popular restaurants, I got lots of information from this restaurant. So I get some idea about the online business. So now we are going to do the online business at the moment. Now we are using the e-commerce. We will try to give the better opportunity for our customer.

Part 3.1:

Strategy plane is a very important for e-commerce business. It is a management tools which help the organization to do better job. It also focuses the energy. Even it also adjusts with the environment and response to the changing environment.

What is Strategic Planning?

Strategic planning is a process of managerial and accesses the long term goal and strategy. We need to analyse the swot and pest analysing system. Then we have to select our mission and vision. And then scan environment by the pest and swot analysing system.

Why is it important?

It is road map of the company which achieve the competitive object.

It is the company's game planning for to please customer and to improve the financial improvement.

Without strategic planning company can be on high risk.

Try to save the most issue in a macro level.

Communicate with each important one.

The Strategic Planning for E-commerce:

First setting the goals.

Understand what we do now.

Predict the future scenario.

Formative the best response to the future.

Understand the resources.

Call the process from the order.

It can imply that, some action and decision can be important than others.

It also can be more challenging complex and chaotic.

New Web Site Design:

As Hot Asia Restaurant doing the traditional business. Now they want to do the e-commerce business. So I am going make a plane for my e-commerce business and trying to build up new web site which will be very tractable.

Successful tradition businesses need to build a website. Then need a server configuration and public relation. Also sales and marketing abilities. So a good web site can attract more customers to company (Janiece 2004).

So I would like to say that, e-commerce business is dependent on totally online and it is all about the technology. So I am going to describe the web site which designed for our new e-commerce business. I will make a home page first. And then it will link with other pages.

My HotAsia Website:

HotAsia

Home Page

About Us

Order Form

Informative Content Links

Payment Information

Order processing and Confirmations

Our Products

FAQs

Contacts Us

Additional information

Shipping and Return information

Our History

Order

Products 3

Products 2

Product 1

Staff

Customer testimonials

Part 3.2:

It is important to know that, my new e-business idea can be helpful for my restaurant business. Because of there are lots reason behind this. We organised our business by analyzing swot and pest analysing. Our website is easy to access. It made by good design. So customer can attract easily. Also the web site offer to multiply information. The customer can get the other link by our web page. Customer can access the organisation information. Also visitor can put their feedback. Even we check the customer attention about our products and we offer to customer that, they can access our accessible information. Also customer will be able to personalise their order. Tracing the order. And to communicate with order details. Even they will be able to turn the order quickly and consider their packaging. Also customer will be able to manage the different link to access. And they will be able to handle their returns.

Part 3.3:

Market Position of the Company:

HotAsia doing the e-business and it are trying to compare the other company. Such as Macdonald, KFc and Pizza Hat. The three other companies are very established in the market. They are doing the e-business and they are successful in market. So our company get some information from the other three companies and our are trying to get the market like this. Our company took some decision to get customer satisfactions and customer expectation.

So our company select the customer expectations and that's are below;

Right products.

Right website or platform.

Better quality.

And the best customer service.

Some example of customer service:

When customer will send any email then we try to response their email by phone calling as soon as possible.

We also try to response their email by phone call or email in a same day or with in an hour.

Then we will observe the customer satisfaction. If we get their satisfaction 5% on line then we will understand that their response is good for the company.

Hot Asia Strategic Plane:

Hot token some strategic plane for their restaurant. For example,

Provide online advertisement on all common website.

Using the Media for Advertising. Like Radio. Television.

Provide flyer in store for clients.

Hot Asia Is not number one restaurant at the moment. So we are trying to improve the condition. As it establish on financial site, so they can try to do something better like other well establish restaurant. So they have analysed some rescores, competitors and target market. And this is below.

Hot Asia Resources:

Good online facility.

The corporate yearly reports.

Hot Asia Competitors:

Nandos.

Curry Express.

Dil Tandoori.

Hot Asia Target Market:

All Types Of families.

All ages people.

Students.

All visitors.

Our Traditional Marketing Mix:

Actually marketing mix is a combination of major 4 ps tools of marketing (Kotler and Armstrong 1990). The 'Four Ps' are below

Product.

Price.

Place.

Promotion.

Product:

Our traditional business provides food. It is the company products. We always try to provide the good products to customer.

Price:

After selecting the produces then we have to select reasonable price for our products. Because, there are lost of competitors in the market. So we need to compare with other and gibe the best price to customer.

Place.

Then we need to select a suitable place for our company. So hot Asia now near of London Hospital. We think that it is commercial place and suitable for our company.

Promotion.

Then promotion is a important option for the company. Company can attempts to communicate wit other competitors. It has five elements.

Sales promotion.

Direct marketing.

Advertising

Personal sailing

Public relation (Dibb et al 1997).

Part-3.4:

Design Specification of Hot Asia:

Hot Asia is going to registered to the website. They all ready made a layout for their e-business. First of all, they will make a home page where will be a big picture on meddle of the page. And top on the page, there will be all other link on this site. Such as product detail. Customer order. Payment, return policy etc.

The company will use a hard ware which is very suitable at the moment. Also they will use the database access system for their webpage's. Even the company will the network which able all palace at the moment. Like Sky broadband network. Mobile network. They also use a database application for their e-business.

Usability of the Hot Asia Webpage:

Usability means people can or customer can use the web pages easily with out any problem (Dave and Soheyla 2007).

They also use the usability about their homepage. Customer can easily use this page with out any problem. For example, some rubbish stuff. It will not on Hot Asia home page. So customer can use it very easily.

Accessibility of the Hot Asia Web page:

At the moment, most of people like browse any web site by their mobile phone. So all web pages or large web page can't open or browse the mobile devise. So Hot Asia are going to make web site where mobile browser can browse this web pas easily. So the computer internet browser and mobile inter net browser easily access the Hot Asia webpage so easily.

Part-3.5: evaluate the suitability of your solution above.

Suitability means, we can delever our food properly and the food is taken by known. Also the distance is know by it. Like sight and hearing. We need to observe the distance and it harmfull or not by animals or anything else (Saint et al 2005).