A Preferred Future That Provides Long Term Direction Marketing Essay
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An organization's vision provides a picture of a preferred future that provides long-term direction, guidance and inspiration for the organization. For example:- The African Association of Biltomore envision healthy African immigrant communities that are both self-sufficent and fully integrated within American society.
CONSIDERATION WHEN WRITNIG THE MISSION STATMENT:-
Vision include goals future. The goal set by an organization should be shared by community to whom you serve
Value of the mission should have broad value & inclusive to fit into many people and perspective as possible.
Vision should be optimistic and inspiring for yourself, staff of the organization & the community to whom you are serving. "There must be in equality among all people, regardless of race, class, nationality, gender, or sexual orientation."
Mission:-
Provides a summary of the organization's purpose and the answer the question. ""Why do we exist?". In the general sense it state that what the organization does right now. The mission provides the basis of aligning goals, core business and programs. The mission does not answer "how" the purpose will be achieved. For example:-""the African Association of Biltmore builds the healthy African immigrants communities through community outreach , public education,& direct assistance services."
CONSIDERATION WHEN WRITING A MISSION STATEMENT:-
Mission statement should develop with the understanding of the served community, the broader society; the primary activities of programs , staff and volunteers.
The mission statement should not be highly specific and clarity is not improved with the lengthy statement. The mission statement should not be made more than two sentences.
Active verbs should be used more which distinguish your organization but it should not make any effect on scope of your programs and services
The mission should be re-examined the every after every five years maintain relevance to the served community and needs.
Objectives:-
A statement of the desired result to be achieved. An objective should be realistic, measurable, generally within the control of the organization, and the time constrained. In other words, they survey as the goals for management in achieving the organization mission. The type commander or squadron-level commander set organizational objectives.
Setting objectives involve continuous process of research and decision-making. Our own unit is important starting for setting objectives.
Setting right objectives is critical for effective performance management. Such objectives as higher profits, shareholder value & customer satisfaction.
The organization's goals & objectives must be:-
The organization objectives must be focused on the result, not on the activity of the organization.
Objective of an organization must be regular.
The organization objective it must be definite.
The objective should be measurable.
It must be related to the time.
The objectives must be attainable/realistic.
PLANNING WITH AIM TO LAUNCH NEW PRODUCT IN THE MARKET
1.Create a Marketing Plan:-
An excellent marketing plan is essential and serves as the blueprint for your business success. Begin by confirming that there is in fact ... a market for your product. Many overlook this and end up making one of the most expensive mistakes of their lives. If there is a market for your product, get the most recent market synopsis for your business. Do your research online and at your local library or bookstore. There is a plethora of information and literature available to help you succeed. Speak to individuals who operate businesses like yours.
- Product description
- Target market
- Customer demographics
- Price
- Competition
- Promotion
- Advertising
- Profit percentage
- Product Guarantee
- Product/liability Insurance
- Budget
2. Set a Launch Date:-
What is the exact date your product goes on a shelf, in a rack, in front of an audience, or online? Write it down. Your launch date not only gives you something to aim at, it helps keep you accountable. Your Launch Date is considered your debut, or grand opening. It is the day your customers line up throughout cyberspace -- or around the block -- to be the first in line to buy your product.
The launch date is typically set far enough ahead for a full-steam ahead marketing effort. Setting a launch date six months in advance is the minimum I would suggest for a strong marketing campaign. Anything less would compromise your efforts and results. Six or more months out increases the likelihood for great previews, reviews, blurbs and other publicity mediums. And be sure to arrange radio phone interviews and personal appearances with radio and television stations.
3. Work With a Business Coach or Small Group:-
Everyone can benefit from the guidance and support while putting their product on market. A business coach or a business support group can help you reach your destination. You can't help but benefit from the shared experience and knowledge of others. These resources can also help you hold yourself accountable for reaching your daily goals and objectives. The primary goals include helping you grow -- and stay -- in business. You can meet once a week, once a month, or even once a quarter. It's up to you.
4. Take Action Every Day:-
This tactic requires discipline and is one you cannot afford to overlook. You must do something everyday which moves you closer to putting your product on the market.
Be sure you are advertising and utilizing both online and offline resources to do so. Go out and network and establish business relationships in your community.
Join your chamber of commerce. Approach your niche market everyday with the intent to advance. Be creative, daring and tenacious.
Pick up the phone and tell the people about you and how your product can change their lives for the better.
5. Sell, Sell, Sell!:-
Sell, sell, sell. But not without a specific strategy.
Depending on your product and respective marketing plan, you may want to focus selling to individuals first, then small businesses. As you reach your goals, you are more than likely to open up to retail or wholesale. Business-to-business selling is fundamental in the success of many products.
Todd Mogren, a successful Internet Marketer says, "We began selling to individuals. Lots of our growth today is coming from businesses, including IBM, UCLA and Ford."
Illustrate the low cost and benefits of your product. Break down the price to its smallest increment and make the benefit clear. For example, "Enjoy delicious, high quality, coffee delivered to your home for less than 80 cents a day."
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