Efb Has Just Begun Their Business Marketing Essay

Efb Has Just Begun Their Business Marketing Essay

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EFB has just begun their Business and hence the marketing of these kind of a product will surely pay an important role in the mere future. These kind a product offered by EFB can be used for a long period of time when those compared to the plastic ones. With great demand in the market EFB can go out with their product and good marketing strategy.

Market Summary

As the company EFB knows that there is a good amount of demand of their product in the market there are a few thing that they still need to research is that the Consumer need which size of bag, Consumer is willing to spend how much on the product, where is demand of the product the most .

Market Needs

EBF producing the bags that would help the enviourment by their concept of producing a eco friendly bag which can be again n again be used at the same time is very trendy too.

But the main needs of these product would be that the product that EBF is giving must be attractive , it must be easily available to the consumer once in the market , the product must be genuine and the most important aspect is that it should be properly priced such that the consumers can afford it .

Market Trends

The Consumers are becoming more and more sophisticated in the way they think , the product they carry with themselves. People need a product that is completely different from the other product that are available in the market.

Styling of the bag should be such that it is colorful, attractive , and looks good will carrying.

Quality of the product must be the next important trend will launching a new product in the market.

Market Growth

Eco Friendly Bags Industries (EPF) is largest manufacturer of luggage carriers, and over the years, has become a generic name for luggage for the traveller. Set up in 1971, EFB emerged as a popular brand during the 1980s and the 1990s predominantly due to innovative products backed by successful brand building initiatives. However, in the new millennium the company experienced decreasing sales and had to struggle with several challenges due to stiff competition from multinational brands and the presence of a huge unorganised sector that offered cheaper imitations.

SWOT Analysis

The following SWOT analysis captures key strengths and weaknesses within the company and describes the opportunities and threats facing the EFB

Strengths

Huge demand of the product in the market.

Enviourment friendly product.

Have a huge amount of experience in the bag industry.

Weaknesses

The quantity produced is low then the demand

Marketing budget is low .

Opportunities

Being the first one to launch the product in the market could have majority market share

Can maximize their profit through these product

Threats

High prices

Acceptance of the product by the consumers.

Cheaper products are available.

Competition

The competition comes from several different sources.

 Their major threats would be from the unorganized sector as they would come up with a similar kind of product in the market at a very low price.

The other would be leading bag making companies as they also would lik to entry looking to the demand of the product in the market.

Product Offering

EFB have initially just plan to launch their two products i.e.

The small/medium/large size bags

the carry bags of all sizes.

But later on the would like to diversify their products into man more products like the school bags , wallets etc.

Keys to Success

Attracting customers who find value in the EFB offering and who will frequent bye their product.

Excellent service provide.

Maintaining a low profit margin.

Marketing Strategy

Reusable bags are quickly becoming a necessity for consumers as well as business's attempting to promote their company brand. Custom Green Promos is the leading supplier for eco friendly reusable bags and eco friendly custom green promotional items. The products we offer, including our reusable bags, consist of the highest grade materials and our customer service is second to none. We carry an extensive line of green bags ranging from eco friendly bags, reusable grocery bags, reusable shopping bags, and many more products to meet the ever-growing needs of your company. Our extensive line of green bags sets the standard for the industry. We've been manufacturing and supplying superior reusable bags and other green promotional products for years. Our capabilities are limitless, especially when it comes to the ability to offer factory direct pricing for all of our products alike. We manufacture all of our products allowing us to pass along the savings to our customers. We customize each and every product in order to meet your company's exact specifications. The worldwide demand for an eco friendly global market is growing and so is the demand for reusable bags. Our company will be able to give the consumer the product they are looking for.

At EFB, we strive to manufacture and sell superior green bags, while promoting business practices that are conscious of the environment, respect the earth, and stay up to speed with the ever changing global market. It is our responsibility and endeavors to facilitate the flow of all our eco friendly products into the hands of businesses across the globe as well as the end consumer. By producing and selling reusable shopping bags and environmentally friendly products, we are doing our part in helping to ensure the safety of the planet and ensure that it is an environmentally friendly place to live for generations to come. We aim towards a common goal of enabling people to make these products a part of their everyday life. Our reusable grocery bags are rapidly becoming a permanent fixture within businesses everywhere. They are quickly becoming a staple of business promotion and their popularity is only going to increase. They are also a great way to promote your business's brand, prevent the waste of plastics bags, and are saving the planet one bag at a time!!!

Marketing Objectives

Develop brand awareness through a steady, month to month increase of new customers.

Develop an increase in sales while achieving a status quo state or  decrease in marketing expenses.

Making people more and more aware about the eco friendliness.

Target Markets

The major targets for the company would be the female consumers as they are more into buying the trending bags making style statements etc. but other than female consumers there are many more others who would like to buy these kind of products.

Single: personnel use.

Professional: contributing to the society by using and making others aware about the eco friendly bags.

Income over $40,000: may be for style statement.

Age 25-45: as it comes in various colors and different styles it can be used as style statemets.

Positioning

Positioning strategies can be conceived and developed in a variety of ways. It can be derived from the object attributes, competition, application, the types of consumers involved, or the characteristics of the product class. All these attributes represent a different approach in developing positioning strategies, even though all of them have the common objective of projecting a favorable image in the minds of the consumers or audience.

1.using product characteristics or consumer benefits as a positioning strategy i.e eco friendly characteristic of the product

2. Pricing as a positioning strategy the pricing of EFB product is high when compared to the normal plastic ones.

3. Positioning strategy based on Product Class it is a product that is class apart and is reliable

Strategies

Reusable bags are quickly becoming a necessity for consumers as well as business's attempting to promote their company brand. Custom Green Promos is the leading supplier for eco friendly reusable bags and eco friendly custom green promotional items. The products we offer, including our reusable bags, consist of the highest grade materials and our customer service is second to none. We carry an extensive line of green bags ranging from eco friendly bags, reusable grocery bags, reusable shopping bags, and many more products to meet the ever-growing needs of your company. Our extensive line of green bags sets the standard for the industry. We've been manufacturing and supplying superior reusable bags and other green promotional products for years. Our capabilities are limitless, especially when it comes to the ability to offer factory direct pricing for all of our products alike. We manufacture all of our products allowing us to pass along the savings to our customers. We customize each and every product in order to meet your company's exact specifications. The worldwide demand for an eco friendly global market is growing and so is the demand for reusable bags. Our company will be able to give the consumer the product they are looking for.

At EFB, we strive to manufacture and sell superior green bags, while promoting business practices that are conscious of the environment, respect the earth, and stay up to speed with the ever changing global market. It is our responsibility and endeavors to facilitate the flow of all our eco friendly products into the hands of businesses across the globe as well as the end consumer. By producing and selling reusable shopping bags and environmentally friendly products, we are doing our part in helping to ensure the safety of the planet and ensure that it is an environmentally friendly place to live for generations to come. We aim towards a common goal of enabling people to make these products a part of their everyday life. Our reusable grocery bags are rapidly becoming a permanent fixture within businesses everywhere. They are quickly becoming a staple of business promotion and their popularity is only going to increase. They are also a great way to promote your business's brand, prevent the waste of plastics bags, and are saving the planet one bag at a time!!!