Examining
managerial obsolescence of an organisation
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The issue of managerial obsolescence is an under-researched but
important and compelling challenge of modern day business organisations. Hamlin
(1999) describes managerial obsolescence as a modern organisational virus,
implying that its unchecked spread can severely damage organisational health.
This study examines managerial obsolescence in contemporary times with specific
regard to its causes and organisational impact.
Peter Drucker and various other management gurus perceive
managers to be the driving force behind organisational growth and the most
important element of corporate success (Flaherty, 1999, p 12). Many of such
managers, who have the potential to contribute to the growth and the
performance of their organisations, however, become obsolescent and inadequate
for their jobs (Gimeno, et al, 1997, p 750). Little is moreover done by their
organisations to help them in combating such obsolescence challenges; they are
usually sidelined in lesser demanding tasks or replaced by more aggressive and
savvy competitors (Gimeno, et al, 1997, p 750). It is also quite surprising
that little research has been conducted on the issue until now, despite the
exponential growth of Human Resource Management theory and literature and their
application in different areas of organisational activity (Gimeno, et al, 1997,
p 750).
This essay investigates the issue of managerial obsolescence,
with particular emphasis on its reasons and organisational impact, and attempts
to marshal the various strategies that organisations can use to counter and
combat its challenge.
Managerial Obsolescence
Managerial obsolescence occurs due to the development of a
substantial gap between the requirements of a job and the skills and abilities
of a manager to perform such a job competently; primarily because of his or her
inability to keep up with the demands of the changing times (Harrison, 2009, p
62).
Most managers in the past entered into employment after short
stints in college and progressively developed their skills and competencies,
within organisations, through on job training and experience (Holbeche, 2006, p
13). Whilst such methods for grooming managers to assume organisational
responsibilities continued for decades in Anglo-American firms, the explosion
in management, financial, and technical education in the west after the closure
of the Second World War led to the development of a sea change in such
organisational attitudes (Holbeche, 2006, p 13). Mushrooming management
institutes across the advanced nations started educating and training managers
in order to enable them to assume and discharge their increasingly complex
organisational responsibilities with adequate knowledge, skills and abilities
(Harrison, 2009, p 62). Although the majority of contemporary managers now come
into employment with solid education behind them in different areas like
technology, human resources, finance, and business management, many of them
still become victims of obsolescence and find it difficult to cope with
changing and evolving job responsibilities (Harrison, 2009, p 62)
Such obsolescence was rare in the past when organisational and
environmental change was slower and many business firms continued to sell the
same products for years to the same markets in similar environmental
circumstances (Holbeche, 2006, p 13). Managers in such organisations were
called upon to perform routine managerial functions, punctuated by a little bit
of troubleshooting during emergencies, and were by and large able to handle
their slowly growing responsibilities with comfort (Holbeche, 2006, p 13). The
rapidly changing contemporary business scenario however constantly challenges
organisational managers to keep up with and adapt to changing internal and
external environmental circumstances.
The world has experienced tremendous change over the course of
the last few decades (Lawrence, 2007, p 88). Such changes have been political,
economic and technological in nature. The collapse of the Soviet Union and the
growth of neo-liberalism and western capitalism have profoundly changed the
global political landscape (Lawrence, 2007, p 88). Economic liberalisation and
the demolition of trade, financial, and physical barriers have made the
business and economic environment intensely more challenging. The emergence of
China, India, and other developing economies has resulted in the creation of
numerous lower cost and equal skill production and service centres across the
world. (Pett, et al, 2004, p 46).Huge new markets are emerging in the
developing world. Astonishing technological advances, especially in the area of
instantaneous communication technology, make it possible for people to communicate
swiftly across continents and even larger distances (Harrison, 2009, p 86).
Such changes are not only providing contemporary organisations
with numerous business opportunities, but are also challenging them to adapt to
changing circumstances, master new technologies, exploit new business
opportunities, ward off and counter threats from competitors and substitutes,
and maintain and enhance competitive advantage (Harrison, 2009, p 86). These
developments have not only resulted in the emergence and astonishing growth of
new businesses like Microsoft, Google, Facebook, Nokia and Apple, but also led
to the decline of once great organisations like General Motors, Ford and
Chrysler. The challenges of these changing times, it must be realised, are not
being faced by business organisations but by their managers. Modern day
managers are under intense pressure to constantly adapt to the numerous changes
that are occurring in their internal and external environment (Reid, et al,
2004, p 37).
The failures of managers to keep pace with and adapt to these
changes results in their obsolescence and to the development of inability to
cope with new and evolving assignments and work pressures (Reid, et al, 2004, p
37). Such managerial obsolescence has numerous repercussions, both for the
organisations in which these managers work, as well as for their personal
careers. Managerial obsolescence is associated with psychological issues like
loss of self esteem, lack of self worth, resentment with peers and depression
(Reid, et al, 2004, p 37).
Whilst managerial obsolescence is a very real contemporary
challenge, it is surprising that little research has occurred on the subject
until now. This is all the more surprising considering the rapid growth of HRM
theory over the last few decades and the parallel work that has occurred in the
area of behavioural management and behavioural finance (Reid, et al, 2004, p
37).
Role of Managers and
Organisational Impact of Managerial Obsolescence
Managerial obsolescence directly impacts the ability of managers
at different levels to meet their organisational responsibilities with
competence and confidence (Snyder & Duarte, 2003, p 112). Such obsolescence
has slow moving and imperceptible, but finally devastating, impact on
organisational growth and performance, primarily because of the criticality of
managers to various aspects of organisational functioning (Snyder & Duarte,
2003, p 112).
Managers play numerous roles in the functioning of
organisations. They are responsible, first for the deciding of organisational
objectives, then for the formulation of organisational strategies for reaching
such objectives, and finally for the effective implementation of such
strategies (Teece, 2002, p 76). Apart from such broad functions, managers
constantly contribute in various ways towards organisational work and
enhancement of competitive advantage. They are responsible for maintenance and
enhancement of improvement of business efficiencies in terms of generation of
profits. They have to, not just, perform and produce results, but also do so in
the most effective and efficient manner (Teece, 2002, p 76).
They are responsible for efficient utilisation of resources,
which in turn results in achievement of organisational profits (Sims, 2002, p
54). Generation of profits is essential for up-gradation of resources, business
expansion, payment of dividends, and maximisation of shareholder wealth (Teece,
2002, p 76). Apart from generation of profits, contemporary managers are
responsible for meeting and overcoming the challenges of increasing competition
(Sims, 2002, p 54). Competition in business is constantly increasing on account
of greater numbers of competitors, more and better products and services, ever
increasing product variety, and empowered customers (Teece, 2002, p 76). Modern
day customers are not just well informed about their rights and the many
competing products available in the market; they also, for all practical
purposes, drive contemporary business (Sims, 2002, p 54). Whilst modern day
managers can access greater markets and more affluent customers, they are also
responsible for meeting ever increasing customer expectations and demands
(Teece, 2002, p 76).
Managers are also responsible for meeting the various legal and
regulatory demands that are faced by contemporary organisations (Snyder &
Duarte, 2003, p 112). The contemporary economic and legal environment is
becoming increasingly regulated on account of greater legal, regulatory and
environmental concerns, and managers are responsible for ensuring the
satisfactory meeting of such demands. The failure of managers to meet such
regulatory and environmental concerns can result in severe penalties, bad
publicity, poor image and adverse repercussions in share markets (Snyder &
Duarte, 2003, p 112).
Modern day managers are furthermore responsible for building the
human potential and capital of their organisations (Holbeche, 2006, p 41). It
is widely accepted the humans constitute the most critical of organisational
resources and that no amount of money or material can be deployed effectively
without effective human intervention and control (Sims, 2002, p 54). Managers
are not only responsible for attracting, recruiting and retaining the best
available talent, but in grooming them to assume positions of increasing
responsibility in future (Holbeche, 2006, p 41). Modern day management experts
feel that in circumstances where different organisations have access to similar
capital resources, the differences in competitive advantage between such firms
is essentially provided by managers. Organisational managers are thus
responsible for ensuring that in-house talent is retained, groomed and nurtured
adequately in order to bring about competitive advantage (Holbeche, 2006, p
41).
One of the most important roles of mangers is to foster and
bring about innovation. Peter Drucker has repeatedly stressed in his various
writings that one of the most important tasks of managers concerns the
systematic discarding and destruction of entrenched traditions, customs and products
and the bringing about of organisational innovation in products, services and
processes (Flaherty, 1999, p 43). Drucker stresses that organisations that are
not innovative but dominated by tradition and convention will inevitably be
outmanoeuvred and left behind in the rapidly changing global economy. Effective
managers must thus constantly build environments that foster and encourage
innovation in various organisational areas (Flaherty, 1999, p 43).
This section attempts to provide a brief overview of managerial
responsibilities and the criticality of managers in the effective functioning
of organisations. Managerial obsolescence brings about situations in which
managers are unable to handle their multifarious responsibilities and various
environmental challenges. Such obsolescence will obviously reduce the capacity
of organisations to fix relevant objectives, formulate appropriate strategies
and implement them effectively. It will also reduce organisational ability for
achievement of operational efficiencies, generation of profits and achievement
of competitive advantage. Organisations, peopled by managers who do not change
with the times, will be unable to develop and build human capital or to develop
environments that foster and encourage innovation.
Such managerial obsolescence, whilst invisible, can truly wreak
havoc upon organisational working, processes and ambitions and bring about the
decline and demise of otherwise well capitalised and well resourced
organisations. Managerial obsolescence is particularly dangerous because it is
not regarded as a concrete and real organisational threat. It tends to creep
slowly and steadily across an organisation like an invisible virus (Hamlin
1999) and destroys it from its very innards.
Such obsolescence is not restricted to the lower and middle
ranks of managers but can extend all the way to the top. When Jack Welch took
over as CEO of GE in 1981, he found himself in charge of a huge organisation
that was rapidly becoming uncompetitive because of traditional and conservative
management thinking and was burdened by managerial refusal to confront modern
day realities and bring about necessary organisational change (Byrne, 1998, p
1-2). Much of Welch’s path breaking initiatives at GE concerned the
elimination of managerial obsolescence through appropriate organisational
structuring, HR management, introduction of new products and the fostering of
innovation (Byrne, 1998, p 1-2).
Whilst managerial obsolescence can dramatically reduce
organisational effectiveness, it can also bring about adverse repercussions for
the involved people. Obsolescence often leads to side tracking of employees and
even to their demotion, retirement or redundancy (Reid, et al, 2004, p 37).
Such people are also the first to go during organisational downsizing and to be
offered the benefits of voluntary retirement schemes. Apart from such obviously
negative repercussions, they are also more likely to suffer from lack of self
esteem and depression (Reid, et al, 2004, p 40).
Reasons for Managerial
Obsolescence
Managerial obsolescence occurs on account of different reasons
that concern (a) the individual managers, (b) the organisations they work for,
and (c) broad societal features (Bragg, 1999, p 63). Individual managers tend
to become obsolescent because of a range of cognitive aspects like (a) their
feelings of comfort with their existing environments, (b) resistance to change,
(c) apprehension about assuming new responsibilities, (d) disinclination to
learn new methods and tools, (e) lack of awareness of the changes occurring
around them, and finally (e) the very denial of obsolescence (Bragg, 1999, p
87). Most contemporary managers, as has been pointed out earlier, begin their
careers with a certain amount of professional and general education in
different areas of organisational work. Their further development as managers
however depends extensively on their own attitudes towards their careers and
their perceptions about their environments (Bragg, 1999, p 87).
Whilst employing organisations can and do offer various types of
organisational training, much of the absorption of such training depend upon
the willingness and attitudes of managers (Chirico & Salvato, 2008, p 169).
The rapidly changing internal environments of modern day organisations,
especially in areas of technology, aided work processes, constantly creates
demands on managers. Behavioural experts state that the willingness of managers
to accept and adapt to such changes largely depends upon their openness to
change, their relations with their peers and their attitudes towards work
(Chirico & Salvato, 2008, p 169). Ambitious individuals are far more open
to such changes and are more ready to grab learning opportunities than managers
who are satisfied with their jobs and enjoy high levels of complacency.
Behavioural experts also stress that managerial obsolescence is often not the
result of one particular personality trait but arises out of the interplay of
various attitudes that inhibit managers from learning new skills and from constantly
adapting to their changing environments (Chirico & Salvato, 2008, p 169).
Organisational factors also play important roles in the
development of such obsolescence. Obsolescence can develop in the presence of
mismatches between individuals and their jobs (Dosi, et al, 2001, p 141). Such
mismatches can result in circumstances where the abilities of individuals do
not match with job requirements and thus prove to be inadequate. The lack of
autonomy to managers can also lead to slower development of skills and
abilities and to consequent obsolescence. Organisational experts also associate
the onset of obsolescence with non involvement of managers in decision making
roles (Dosi, et al, 2001, p 141). The concentration of power and authority in
autocratic organisations is generally at the top and the bulk of other
employees are expected to meet routine obligations. Such organisational
circumstances reduce the inclination of managers to assume new responsibilities
or learn new skills, and accelerate organisational obsolescence (Lever, 1997, p
37). Obsolescence can also occur on account of unhappy relationships with non
supportive seniors, as well as on account of inappropriate HR policies and
practices. Inappropriate policies, with regard to performance appraisal and
remuneration and reward, can result in de-motivation, loss of job interest and
setting in of obsolescence (Lever, 1997, p 37). Excessive departmentalisation
within organisations results in the development of organisational silos that
restrict communication, collaboration, and exchange of knowledge between
managers. Such seclusion results in depriving them of important organisation
and is a causative factor in obsolescence (Burke & Steensma, 1998, p 86).
It is also important to note that obsolescence in organisations
is dangerous because it sets in slowly and imperceptivity and often without the
knowledge of the people involved. Many managers are unlikely to believe in the
reducing worth of their abilities to their organisations and thus do not engage
in taking any concrete steps to counter such developments (Burke &
Steensma, 1998, p 86)
Countering Managerial
Obsolescence
It is obvious from the above that the countering of managerial
obsolescence requires both individual and organisational efforts (Sorensen
& Stuart, 2000, p 81). Corporations are liable to suffer extensively and in
unforeseen ways on account of managerial obsolescence. Most organisations
however refuse to recognise the danger and do not take steps to counter or
postpone such obsolescence (Sims, 2002, p 54). Corporations and business firms
can in the first place combat obsolescence by the development of appropriate HR
strategies for selection, recruitment and orientation of people (Holbeche,
2006, p 13). It is important to choose people carefully and ensure that they
are given appropriate responsibilities that will enable them to make the best
use of their talents. HR policies for growth of managers must also encourage
and reward initiative and performance. Organisations like the Ritz Carlton
group of hotels engage in constant retraining of all their managers,
irrespective of their levels to ensure inculcation of new skills and
technologies (Holbeche, 2006, p 77).
Whilst many organisations are developing sophisticated corporate
training programmes, others are making efforts to develop into learning
organisations through the introduction of different tools and techniques to tap
and institutionalise both the explicit and implicit knowledge of their
employees (Harrison, 2009, p 62). The use of communities of practice by some
progressive organisations has proved to be immensely beneficial in improving
organisational learning and in the development of knowledge and skills of
managers (Stewart, 1999, p 46).
Although corporations can reduce the incidence of managerial
obsolescence by adopting a range of HR and organisational strategies to improve
the knowledge, skills and abilities of managers to adapt to changes in job
requirements, the success of such efforts is also largely dependent upon the attitudes
of individual managers (Reid, et al, 2004, p 37).
Individual managers should take steps to develop personal goals
for expansion of knowledge, skills and abilities. The development of openness
towards new ideas and developments and the willingness to engage in constant
education and learning, both informal and formal can help significantly in
overcoming individual obsolescence (Teece, 2002, p 76). Such attitudes are also
likely to spread across organisations and help in the development of an organisational
learning culture.
Conclusions
Managerial obsolescence, the topic of this essay, is an
important contemporary organisational challenge that needs to be purposefully
and comprehensively managed by business organisations.
Obsolescence comes about on account of a number of individual
and organisational reasons and has the potential to steadily undermine the
effectiveness and competitiveness of organisations. Apart from having adverse
consequences on larger organisational health, managerial obsolescence also
affects the careers and growth prospects of individual managers and can lead to
their being sidelined, demoted or removed from employment.
With the majority of individuals reducing their contact with
formal structured learning after joining employment, the onus of lessening
managerial obsolescence rests primarily with organisational managements.
Organisations need to recognise the various dangers and risks that can emanate
from the progression of managerial obsolescence and to take various steps to reduce
its incidence.
The adoption of thoughtful HR policies in areas of recruitment
and selection, job allocation, reward and remuneration, performance appraisal
and promotions can significantly help in reducing managerial obsolescence. The
development of imaginatively planned and properly implemented training
programmes has also been seen to be effective in countering managerial
obsolescence. Progressive organisations are strategically disseminating and
institutionalising tacit and implicit organisational knowledge through various
learning organisation techniques.
With change being a modern day phenomenon, both organisations
and managers must continuously work towards improvement and enhancement of
managerial skills and knowledge. The failure to do so can lead to extremely
unfortunate individual and organisational repercussions.
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