Nintendo Is Ultimately A Video Game Company Marketing Essay

Nintendo Is Ultimately A Video Game Company Marketing Essay

For assignment help please contact at help@hndassignmenthelp.co.uk or hndassignmenthelp@gmail.com 

It is the intension of this company from the unset as a marketing objective to design games with life situation and experiences using advance technology but easy to use instructions. Simply to understand that makes it appealing and enjoyable for all targeted personas.

Generally the target audience has been all facets and segments of customers irrespective of age sex hobbies and experience of the game industries. But because of competition from Microsoft, Sony etc. specifically Nintendo will target and focus on teenagers children between the ages of five to eighteen and will specially design games that will attract the minds of young girls, having fortunate to influence and capture the market of the young males counterparts.

Result oriented strategies have been developed to maintain the current market share and to attract new customers, especially adults and the old. It is within the plan of Nintendo to launch into new locations for market expansions and to develop new products to the requirements of our target personas. Being sensitive to our destructive strategy.

With the current trend of advancement in technology to overcome competition promotional mix is a strategic tool considered very vital and relevant especially so with the new innovative strategies of rivals. In that direction Nintendo have suggested tools which are considered to be very effective and efficient based on market research and history.

These tools are personal selling with the use of selective house wife and school girls and sales demonstration, TV commercials, public relations and packaging of the product.considering a projected cost of TV commercials it is estimated to cost between 200,000 dollars and 400,000.dollers and public relation is estimated to be around 80,000 dollars for a period of six months .It is very very difficult to determine the actual cost of of design and packaging but experience and history indicate the cost is relatively small.sepecially when spread over a given financial period.

It is convincing that when the packaging and the budgeted advertisiments are effectively implemented Nintendo will have the ability to capture the market especially female gamers.the young male gamers obviously will not be neglected since they are nintenddo,s primary market.

SITUATION ANALYSIS- Disruptive strategy has brought about keen competition in the vedio game industry. Innovation , improvement and advancement in the game industry has course developers to think and rethink in their design to capture the game market. reserch has shown and proven that there is positive corrrilation between a rise in demand and the introduction of a classical vedio game.

Nintendo has been a leading giant in the video game industry for some years now overcoming and overpowering the other two most competitive contenders in the industry sony and Microsoft enjoying supernormal profit. This success is as a result of selling a game that is violent free, easy to play and appealing to their target personers.nintendo,s disruptive strategy has brought the company tis far.But they have considered to rely too long on the old lorren and now plaaning to lunch a spectacular product that will turn the future of the company once more to the boom part of the business economic cycle

WII- special is a software that teaches people to dance, sing and record point music of their choice, they will have access to list of music to select from of their favourite artist.downloading them from the internet. Follow the lines electronically and point will be awarded base on your accuracy.with numbers allocated to peticipants the game will be able to allocate points and determine the winner.wii-special is a machine that has added value to the sport menu of Nintendo waii music can now accompany your exercise to make it more intresting and meaningful.tennis ,boxing and football will be more attaining with music .more fun is added to this game with music and chair, children will have to dance and run to a chair when the music stops.the one without is out of the game until the final winner emerge.this game will not only bring families together but also have the opportunity to strengthen ties and have fun.scores can be settle amist this game.

This game will be spectacular , cut across all ages, sex and nations .this package have great tendency to be appealing to children within the ages of 5-12 ,teen between the ages of 12 to 21 and young men ,women ,parents and the old. It music content will boost it sales among the female targeted persona specifically.with music added to waii sport menu, parents, the depressed, the stressed,the unhealthy can now find rest.

For children this entire package can be entertaining and build on their intellegent quocent. it keeps them attentive .they have the opportunity not only to make point and win but to learn how to sin music of their age the music and chair contentent in this entire package makes it much more appealing to.as they will have the opportunity to dance and find the missing chair. Entertaining and mind building.

Teenagers always have passion and desire for music this entire package have the the tendency not only to increase the market share but also to influence the and increase the participation of the female gamer. This entire packake will teache the to sing music of their choice dance in a competition and determine how accurate they are at the end of each session. The male counterpart can use it to exercise in group dance and even imitate mucian like ursher, jacksons ,akon to name but a few. Records indicates low sales for female gamers with these special feathers ,we are of the conviction that the female contribution will increase.

The old and the working class also have need for electronic games after a day full of stress and hard work ,a dady can use this game to exercise,sing and put down stress,mom can use it to keep weight down by dancing and exercising , keep the kids busy by competeing with them and have fun.the old man can pass time by having entatainment and sport all together.music and dancing is like any other sport,with music integtated into the other sport makes more spectacular.

..

Nintendo have been able to capture the mines of children. Teenagers are the most valuable group especially the teenage girls they are the specific target.teen love for music and musician like micheal ,urshers,akon etc will influence the market for wii special.girls zest and passion for entertainment this game have the tendency of disruptive implication.

The gaming industry is expanding with the disruptive strategy, especially for certain age group of gamers, the gap is with the female gamers therefore the marketing strategy will penetrate into the market of female gamers.it is the intention of Nintendo to strategies and maintained the market of the male teen whiles pursueing the heart and fabricks of the female gamers.for this purpose more will be done on communication to create and strenghting awareness.personal sales demonstration will be emphasise among girls ,schools and colleges will be targeted, entertainment centre ect. The packaging will be female charaters,bright colour and simple text to read,simple intructions to apply and simple games to enjoy.

The company will go in for the non- gamers and the less gamers who for want of easy game and easy to start with less time have loss intrest in the video games.this games because of their live experiences will be sure to be appealing to this targets.

Marketing mix

People may be curios to know what type of maketing mix does Nintendo adopt.the emphasy is to drive the sales of the their products from gamers to infiltrate and penetrate to the desires of the non gamers.the mix considers business to business e-commerce and business to constomers.this mix well blend has produce tremendious result for the company in various field of activities purchasing,sales,production,distribution etc decreasing cost while increasing profit.customers base has always being in the increase with the sales promotion strategy enjoying greater share of the market whiles exploying new once.price and the payment system of Nintendo is always affordable and convenient when compare to competitors.the Nintendo market has been very wide and broad and the mix has taken care of that.

PRODUCT

DISTRUCTIVE STRATEGY is the watch word of Nintendo to keep the competitor busy while they enjoy the market shar with super nomal profit.nintendo makes the gameing world to be fun with easy to used console containing games with live experience.haveing the targeted persona in mine Nintendo,s products are easy to consume.the games have far reaching effect than just fun,transforming live from sick to be healthty,stress to be in liberty with your mind,oppressed to have fun,weak it makes you strong by regular exercise.

This product is appealing to many because of it superb graphics,sound and advancement in technology,easy to download music from the internet and have simple instruction that makes more attractive to the even non-gamers.the controller is well designed to make it easy and natural to play the game,it has a very sensitive motion sensor making it easier to target things on the sceeen.all these strategies is because of the marketing objective which is geared towards attracting the new marketing,lunching into the non gamers,people of all ages.the game has been well design to be very attractive to families.internet facilities through channels have been part of the packaging of the products.having access to sport and weather channels. one unique thing about Nintendo is that they are not discreminatery.they have made provision for use of different languages.

PRICE

With the mission in mind and the sensitivity of competition,distructive strategy, meeting the needs of all is a concern and these have being considered in the pricing strategy of Nintendo.the passion for gaming is what drive the company this is why the price will be always below competitor. with the intension to improve and attract the non gamers Nintendo has been reasonable in his price charging fifty percent less when compare to the prices of our competitor.take for example games like xbox 360,play station 3 which does not offer real games except purchase the items in part is priced well over 300 dollars their low models and the high system cost up to five hundred dollars.nintendo have decided to place it complete gargets at two hundred and fifty dollars with all the games and sport ,plus music in on3e model unlike the competitors.even etra games are five dollars less.this pricing strategy has made Nintendo better than their competitors in the sales and market share according to history.

PLACE

Nintendo is not limited to japan or America but it’s a global company with strategic base.evn in the Americas they have been able to lunch into new market.Georgia,Atlanta,washinton among others.they have distribution centres in different location around the world .the chain of distridution continues from the regional firm.they have the opportunity to distribute the game of the regional choice.nintendo has tried as far as possible to eliminate the middle men and sell direct to the retailers.this is a profit oriented strategy .the products are place also at shoping mall, retail stores for buyers to have easy access.

PROMOTION

Since the concern is to lunch into new market and influence the non gamers and increase the share of those less interested because of difficult intructions to follow and time to waist for implementation of a game,Nintendo has set it promotional strategy to target these groups through different promotional mix that will captivate their mind and make an attempt to start again and start at fresh whiles encouraging new comers. On going advertisement will continue to retain market share.the essence of this to improve on the market share with especially new gamers.

With this mix promotional strategy it is hope and convincing that the market will expand with new gamers .which will not only improve on our profit but also affirm our position in the race of the game industry.it is of the opponion that this expansion will bring in good will and opportunity.

Sales will be through mass selling and sale demonstration.middlemen will be used to get the product across to customers through different retail outlets.through effective selection house wives and school going pupils will be used to market the product through telling and selling.

As indcated in the instruction various promotional mix will be utilize includingadvertising through commercials ,circulars,magazines and the internets.

The mall experience will be maintained and reviterlised to gain more momentum .this is strategy use in the game shop preferable near you to come and give your support to the nntendo initiative.experincing a new way to play in a shopping mall and learn new tricks.

Where possible free sample will be distributed to add to the flavour of getting new converts.

As part of the game compititon will be stage for the categories of the less gamers to serve as a means of motivation and there are prices to be won.this will not noly encourage them but send a signal that we care for them.