Online Shopping For Electronic Products In China Marketing Essay

Online Shopping For Electronic Products In China Marketing Essay

For assignment help please contact at help@hndassignmenthelp.co.uk and hndassignmenthelp@gmail.com

In the present society, more and more people choose the online shopping. In 2009, online shopping market in China has reached 268 billion yuan, and in 2010 this figure has grown to 464 billion yuan. The online sales volume accounted for total retail sales of social commodities more than 3%. Among them, the scale of digital products online retail growth has continued. In 2009, the transaction volume of the digital products online shopping has reached 60 billion, and in 2010, China digital products online shopping has grown to 92 billion (Zhang, 2011).

Since shopping online has become a fashion way, Weisberg (2011) stated that shopping online has driven a lot of reviews recently. A recent research used focus groups of internet consumers to explore e-satisfaction and confirmed it as the result of consumer notions of online convenience, merchandising, website design, and payment security (Kwon & Lee 2003). Microsoft Digital Advertising Solutions has conducted a survey shows that the consumers have taken the initiative to access the internet, which has became the primary means to get information of the electronic products (Li, 2008).

Most of recent electronic commerce researches were focused on shopping online (Yi, 2011). Taking off and enhancing consumer satisfaction is considerable when shopkeeper want to establish and sustain a long-term relationship with customers (Larivie`re, 2011). In another search, a focus group interview was used to find out the comment volume (Jumin, 2011). Jumin used this method to investigate the belief influenced shopping online is by online embedded in advertisements.

Questionnaires will be used for this study. In the first two objectives, this research is going to use questionnaire to investigate. The internet- and intranet- mediated will be used. Since the email address on TaoBao is opened, this method is used for investigating computer-literate who can be linked by email (Sannders, 2009). Systematic sampling is used in this work, Sannders found that systematic is appropriate because it is accurate, simple and accessible (Sannders, 2009). According to a report, that in 2010，the netizen has grown to 450 million in China, and the users of TaoBao has grown to 370 million. Since the result of this research must be 95% confident. The margin of error is 0.04. Use this formula, the result of this sample size is 357.

Interviews

Interviews are appropriate for this problem, because we can get more index information. Blaxter (2001) stated that interviews are used for collecting data which cannot access to questionnaire.

Online interviewees will stay in the place without restrictions that make they feel relax to output their own ideas, and interviewees will have enough time to make their expression of thoughts and feelings better (Scholl, 2002). Following Scholl, (2002) this research will use online interview to identify the factors about Online Shopping. This research wants to make an exploratory piece to collected quantitative data. For this reason, in-depth interviews will be used in this research.

Secondary Data

From this part, this article viewpoint is on TaoBao which is one of the largest online business platforms. The trading volume data would be collected. e. g. the creditworthiness, estimating from the online stores. And SPSS will help this research to analyze the data, aim to find out the correlations between every aspect of the investigation item. It will show relationship between the online-store has a real store and the quantity of sales volume, and also an examining customers' experience of shopping online.

Limitation

The target of this survey is to analyze the Chinese online purchase of electronic products purchasing power, the problems after service and the solutions. The data on TaoBao will be collected. These data, in a sense, can represent the whole situations of China. After all, the volume of business on TaoBao is the majority of trading volume in China. But it still cannot fully reflect the most of the exact circumstances.

Moreover, for some personal reasons, the interviewees may not answer questions honest. The result of the research might be not accurate. And also the interviewees will have bias, the individual preference will lead them to give an unrepresentative answer.

Additionally, in order to do this investigation, the objects would be divided into three categories: entertainment, office, daily life, three major categories. There are many limitations of this classification. As electronic products are not just belong to these kinds. And the function of electronic products is becoming more and more powerful in now a day. The boundaries of the classification have becoming fuzzy. Therefore, three simple types of the degrees cannot reflect the situation in today exactly. There are only 4 kinds of merchandises to considered, office, daily life. Even though, to a certain extent, these commodities can stand for all situations, many special circumstances are not included.