Perceived Risk Is Lower In Organizational Buying Marketing Essay

Perceived Risk Is Lower In Organizational Buying Marketing Essay

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A problem facing the timber industry is the absence of any effective way to prove that rain forest timber was legally harvested. In places like Indonesia as much as 80 percent of timber available for sale was illegally cut. Companies like The Home Depot do not want to sell timber from illegally logged forests even though the demand is great for timber from rain forests. Which of the following conditions required for an exchange to occur is missing when a company tries to sell illegally acquired logs to The Home Depot?

Each party believes it is appropriate to deal with the other party.

Pacific Gas and Electric (PG&E) Company has donated almost $300,000 to 58 local governments and community-based organizations for local economic development projects. Recipients of these grants include the San Benito County Economic Development Corporation's Business Outreach Program, the San Jose Conservation Corps' Hennessy Place Affordable Single-Family Housing Project, and Mariposa County's Business Development Training Program. This sort of donation indicates PG&E was operating at a philanthropic responsibility level of the pyramid of corporate social responsibility.

Prospective customers include __________.

a) individuals buying for themselves

b) individuals buying for their households

c) organizations that buy for their own use (such as manufacturers)

d) organizations that buy for resale (such as wholesalers and retailers)

e) all of the above

Ans: e

The U.S. motorcycle manufacturer Harley-Davidson uses intermediaries to sell its motorcycles in numerous nations outside the U.S. Harley-Davidson uses INDIRECT EXPORTING.

One of the favorite foods in Thailand is shark fin soup. A San Francisco-based organization claimed the soup made by its leading producer contained mercury poison, yet the leading producer of shark fin soup wanted to continue selling the soup because it believes it has a responsibility to its investors to be profitable. In terms of the pyramid of corporate social responsibility, this indicates that the soup manufacturer was operating at a ECONIMIC responsibility level.

Organizational buyers include all the buyers in a nation EXCEPT: ULTIMATE CONSUMER

As a customer entered the Hornady store, which sells muzzle loading rifles, a salesperson approached her and said, "Hornady lead round balls are the musket balls you ought to buy. They are the most uniform in size and shape, and they are made of pure lead. Our shot is used by the Muzzle Loading World Champion." The salesperson was describing Hornady's:

The essence of customer relationship management is that each customer has unique needs and wants and desires special tender loving care.

Earl is starting a new bank. Before the opening day, Earl had a meeting with all employees. He discussed their mission, defined objectives for the bank for the coming years, and shared who their target market is. He talked about their product offerings and where their future branches would be located. Earl is sharing the bank’s: MARKETING PLAN

Blogs created by consumers can be used to assess customer attitudes toward new products as well as customer perceptions of new products. Marketers’ ability to search for key words used in the blogs is an example of a change in the _____ factor of the external environment.

China is the world’s largest tobacco-producing country and has 300 million smokers. Approximately 700,000 Chinese die annually from smoking-related illnesses. This figure is expected to rise to more than 2 million by 2025. China restricts tobacco imports. U.S. trade negotiators advocate free trade, thus allowing U.S. tobacco companies to market their products in China. The U.S. trade negotiators are acting UNETHICALLY BUT LEGALLY.

Consumer behavior includes_________.

With hospitals nationwide facing budget cuts and slimmer profit margins, Dekalb County's Medical Center decided to cash in on one of the most consistently profitable services--delivering babies. It initiated a three-year project to build a $55 million state-of-the-art women's center with 18 labor and delivery suites. When the hospital decided to commit its resources to obstetrics, it was engaging in: STRATEGIC PLANNING.

All of the different sizes and colours of a particular shirt design offered by a retail store are collectively called its____

Potential buyers within a segment should be Similar in terms of a marketing action.

The Michigan State Legislature tried to pass a bill requiring concert promoters and venue operators to print parental warnings on tickets and advertisements for concerts and shows by performers whose recordings had content advisory labels. Promoters and venue operators prevented the passage of this bill, arguing that it would require them to make value judgments for which they were ill-equipped. The promoters and operators engaged in

Lance is a 30-year old, single professional who enjoys hiking, college sports, and poetry. He lives with his girlfriend but does not have plans to get married in the near future. He leads a life much different from his father who married right after high school, had children, and worked for the same company his entire career. More and more in the U.S., consumers like Lance are enjoying COMPONENT LIFESTYLES, piecing together a variety of interests, products, and services instead of conforming to traditional stereotypes.

Hallie is a calculating, self-centered salesperson. She never engages in relationship marketing. She looks on any sales situation as a "win-lose" situation, and she believes any legal method she can use is justified when she wins. Hallie is most likely at the _____ stage of ethical development.

Consider a small southern town where almost half the residents are African Americans and the rest whites. Nearly all of the residents can trace their ancestors' arrivals in the community back at least four generations. This town is an example of a:

The stages a buyer passes through in making choices about which products and services to buy is called the PURCHASE DECISION PROCESS

A product is a good, service or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers and received in exchange for money or some other unit of value.

Which of the following statements about organizational buying versus consumer buying is most true?

Perceived risk is lower in organizational buying.

Tub King is a small company that refinishes antique claw foot bathtubs, antique sinks, and provides training for bathtub refinishing. The company's management is currently conducting a formal study of its current strengths and weaknesses by looking at the company's profit and sales histories and searching for opportunities and threats by studying consumer trends. Tub King is conducting a:

SWOT Analysis

Basketball is played nearly everywhere in the world and is an easily understood sport. The National Basketball Association (NBA) finals reached more than 600 million televisions in 195 countries. From this information, you should be able to infer that the NBA is: PRACTICING GLOBAL MARKETING

Individuals and organizations utilizing a global vision to effectively market goods and services across national boundaries are best described as: PRACTICING GLOBAL MARKETING

U.S. firms need to be concerned about global competition: even if they decide to only sell in the United States

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